Arby’s is Now Selling Dungeons and Dragons Dice
For decades, Dungeons & DragonsThe tabletop RPG scene has been defined by Hassan, the undisputed genre king, and enjoys a huge influence on other media, including video games. WhileDungeons & DragonsAlthough the game has been around for a long time, its popularity has increased recently due to streamers and celebrities playing it. Other companies, such as Arby’s fast-food restaurant, are now betting on the game’s popularity.
Arby’s will be providing its own set of dice for Dungeons and Dragons players. Arby’s dice are clear with a brown centre. The set’s gold digits contrast nicely with the rest. The D20 and D6 have the Arby’s logo instead of the 20 or 6 on the dice.
A tweet from the company’s Twitter page stated that the release was in response to fan requests for the set to be made. The dice can be purchased for $12 on the company website. However, it seems that the set has already been sold out, and there is no indication when they will be restocked. It doesn’t seem that there have been any listings for the dice on eBay.
Arby’s is no stranger to jumping in on geeky trends, be that in the tabletop scene – like with a set of dice – or making social media content that appeals to gamers. The food chain has created special artwork for Halo Infinite and Ratchet and Clank: Rift Apart in the past.
Arby’s isn’t alone in trying to grow its customer base through clever marketing. In fact, Wendy’s released its own Tabletop RPG system back in 2019, which was simple but still a good marketing tactic. A while back, the company also released an album called We Beefin?. This helped to grow its social media reputation.
It’s unlikely that the crossover between food brands, nerd culture, and food brands will end soon. So it’s safe to expect more of these gimmicks. Though that association isn’t always positive, Mountain Dew has always had a relationship with gamers, and there’s been a rise of “gamer foods” in the past few years with products like GFuel.