Take Two Acquires Zynga for $12.7 Billion.
Take-Two is the publishing house and parent company to 2K, Private Division. It publishes games such as Grand Theft Auto, Bioshock, and many other mobile titles. They view it as another way to make money and are willing to spend $12.7 million on it.
Microsoft bought Bethesda in comparison for $7.5 billion. They purchased Skype for $8.5 Billion. They also bought Mojang at $2.5 billion. Tencent purchased Supercell, a prominent mobile gaming company, for $9.5billion. You could repeat the Take-Two Zynga sales 460 times more and get roughly the same amount that the entire U.S. government spent in 2021.
Take-Two has reached an agreement with Zynga to buy their shares and take full ownership. Strauss Zelnick, CEO of Take-Two, explained to investors that they are looking to enter the mobile market, and Zynga has the infrastructure and expertise to acquire core IPs and bring them into the mobile world.
You’d be suitable if you read that Take-Two wants to make Grand Theft Auto Online available to mobile devices in such a manner that it continues to generate profits for the media that is the most profitable of all time. It also allows them to take other properties — Kerbal Borderlands and Mafia — to either make ports or create mobile versions that leverage these names. This is especially true in areas where the IPs might not have the resources to make a $70 console game but can create something on mobile.
Again, that’s a lot! It’s a lot of money! Zynga might be too expensive, especially when you consider the size of their building in downtown San Francisco. Take-Two is confident they will bring in more than they spend, but it’s mostly a matter of how long it takes.