CHINESE PLAYERS REVIEW BOMBING TOTAL WAR: WARHAMMER 3 OVER ITS PRE-LAUNCHMARKETING STRATEGY
Total War Warhammer 3 has a rough start on Steam. Chinese players have been reviewing the latest entry of the trilogy, in dispute with its prelaunch marketing strategy.
Total War currently has a Mixed rating, with 43% positive reviews. Many of the negative reviews were left by Chinese players unhappy with Creative Assembly’s approach to streamers in their area.
Daniel Ahmad, an industry analyst, points out that Warhammer 3’s early code was “given too many random streamers,” many were not familiar with the series, and “generally uninterested” while playing a new entry.
Additionally, some parts of the game were spoilt well before launch. Dedicated fans who pre-ordered Total War, the game’s international version, did not get an official launch in China. They had to wait.
Ahmad also points out that previous games in this series had more targeted marketing campaigns. Creative Assembly China issued a statement admitting that while it attempted to reach a wider audience this time, its approach was not working.
Total War: Warhammer 2 also received many negative reviews over the past week. Many fans expressed their disappointment at waiting for the game to be released and seeing parts of the match spoilt.
Players from other countries also report performance problems with Total War: Warhammer 3’s launch version.
While the game’s framerate became less stable in the final campaign portions when I played it for review, it didn’t stop my enjoyment of it.
Total War: Warhammer 3 is now available on PC. You can also grab a Steam Code from Fanatical for a discounted rate of PS39.49.